Keyword density checker
Paste your page content to see word frequency and keyword density. Identify over-optimised terms and content gaps.
What is keyword density?
Keyword density is the percentage of times a target keyword appears in a piece of content relative to the total word count. Formula: (keyword count ÷ total words) × 100. A 1,000-word article mentioning "EMI calculator" 10 times has a 1% keyword density for that term.
There is no universally "correct" keyword density. Google has explicitly stated it doesn't use keyword density as a ranking factor and that keyword stuffing — excessive repetition intended to manipulate rankings — actively harms rankings. A density of 1–3% is generally considered natural for a primary keyword. More important than density is semantic coverage: using related terms, synonyms, and topic-relevant vocabulary that signals comprehensive coverage of a subject. Use this tool to identify terms that appear far more than expected (potential over-optimisation) or check competitor content to understand how they naturally cover a topic.